After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search
Image inspiration and shopping site Pinterest is the latest tech company to roll out generative AI products to its advertisers, following similar moves by Google, Amazon, and others. At its Pinterest Presents advertiser event on Tuesday, the company unveiled new features for its Pinterest Performance+ suite, which includes both automation and AI. The latter which
YouTube is adding a new format for ads on your TV which shows up when you pause the video, and that’s starting to roll out to users. Back in May 2024, Google announced that YouTube would be getting some new ad formats on TVs, including a format that would place ads on screen whenever the
Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the
Audio streaming platform Spotify is now turning to its growing video content to attract more advertisers. Spotify is making strategic moves to position itself as a comprehensive entertainment platform, going well beyond its roots as a music-only service to sustain and grow its revenue by reeling in more brands to advertise on its app. On
Netflix announced that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant’s advertising approach. The company originally partnered with Microsoft