Meta’s announced new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Meta’s AI system is trained on actual ad results across its platforms and Advantage+ has proven to be a good way to get promotions in front of the right

Apple appears intent on growing its advertising arm, as reflected in the move to sell its own advertising inventory on Apple News, which is among the most popular news apps in regions including North America, Canada, Australia and the U.K. The expansion of advertising opportunities on the News App could allow brands another avenue to

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search

Image inspiration and shopping site Pinterest is the latest tech company to roll out generative AI products to its advertisers, following similar moves by Google, Amazon, and others. At its Pinterest Presents advertiser event on Tuesday, the company unveiled new features for its Pinterest Performance+ suite, which includes both automation and AI. The latter which

YouTube is adding a new format for ads on your TV which shows up when you pause the video, and that’s starting to roll out to users. Back in May 2024, Google announced that YouTube would be getting some new ad formats on TVs, including a format that would place ads on screen whenever the

Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the social network with interactive experiences. The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the