Many companies have seen increased productivity from their employees since the pandemic disrupted society as we knew it. Employees have increased their average working day by 2.5 hours and the line between professional life and home life has blurred. With it came negative effects on mental health and burnout. Enter Heineken’s “The Closer” to save the day.

The Closer leverages Bluetooth technology to put nearby laptops into sleep mode when used on a bottle. Heineken’s ad campaign appears targeted at the white-collar crowd, with a banner film depicting busybodies in ties and blazers clocking out with the snap of a bottle cap.

I was recently gifted one and I’m going to try it right no

Source: https://www.marketingdive.com/news/heineken-bottle-opener-remote-work-apps/624680/