YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own display. Youtube explains it as, “The ad will
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. Nielsen released an updated report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching
YouTube is introducing a new ad format called ‘Peak Points’, designed to place ads more strategically within videos. ‘Peak Points’ uses Google’s Gemini AI to identify the most engaging or emotionally impactful moments in a video. YouTube uses a successful proposal to showcase the feature, placing an ad immediately after this peak. New ad placements open
Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. Along with the Threads and Reels updates, the company said it is also rolling out new ad formats on Facebook and Instagram, including brands being able to get real estate in the ad’s header and sponsor
Spotify announced Gen AI ads, among other changes to its advertising business. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. Spotify said it inked new partnerships with Google’s demand-side platform, Display & Video 360, and Magnite, with Yahoo DSP,
Netflix executives are positioning 2025 as the year when the streamer’s advertising ambitions enter the “walk” phase of a crawl, walk, run roadmap that’s served as shorthand for its progress since an ad-supported tier was first implemented three years ago. Realizing that goal hinges on the company getting its new in-house ad tech right. In
