Podcast advertising hit its strongest month of the year in March, with Q1 2026 seeing a 21% increase in spend year-over-year. This comes as 2025 saw a 32% increase in ad spending for the entire year. New data from Podscribe shows the top 10 podcast advertisers spent a combined $45.6 million in March, the highest
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. Going forward, only link clicks — not likes, shares, saves or other interactions — will count toward click-through attribution. The change is designed to reduce discrepancies between Meta Ads Manager and third-party tools like Google Analytics.
Google has officially rolled out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full
Based on delivery of persons 6+ in Nielsen’s PPM markets during its winter and spring 2025 waves, eight of Inside Radio’s TOP 10 news/talk stations — including four of the top five — are non-commercial listener-supported entities, featuring weekday and weekend programming from National Public Radio along with local news and locally-originated shows. Topping the list
Instagram is working on a feature called “Picks” that aims to help users find common interests. People select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things. This program is still in beta, being offered to a brief number of users
YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own display. Youtube explains it as, “The ad will