Proper preparation is critical to sound planning. We like to consider all options and build in time for potential partners to compete. Planning, consideration and competition are the keys to create a qualified selection of media options and platforms for a client’s review.
Successful buying comes from the knowledge of appropriate platforms, buying power, history with the platforms and negotiating skills. Any agency can buy media. We use our relationships, buying power and advanced negotiating skills to create efficient, measurable campaigns that work.
Branding is the most over used and least understood term in marketing. It is ambiguous and rarely measured. Every investment should be measurable. We are experts at developing brand and rebranding strategies that are measurable, clean and consistent across all platforms.
There are many levels of creative. Some needs are basic. Many basic campaigns still lack a “Who, What, Where, and Why”. Consumers are bombarded with more messages than ever. Sometimes you just need to keep it simple. For more sophisticated advertisers, beautiful, high level creative is needed. We work with some of the most high-end directors in the world. All creative must inspire. Quality creative should be consistently inspirational on all platforms.
We have been a part of many world-class events over the years. From Pac-12 Athletics to PGA Tour events to the Presidents Cup to US Opens. Our agency has excelled at promoting and selling out big ticket events on the West Coast and around the country. We understand how to market and sell a perishable inventory. We also see the value of Sports Marketing with our non-sports related clients. As media consumption becomes more and more fragmented, sports continue to offer one of the few “broad brush” platforms left to utilize.
Sporting events can also fall under event marketing. Many golf tournaments have five or six events within the week. Each may require a campaign within the campaign to promote properly. We have also worked for many years locally with the San Francisco Giants Community Fund and nationally with the National Brain Tumor Society. We understand the inherent urgency that successful Event Marketing requires.
Through our golf clients we have become destination marketers. We have worked with tournaments in San Diego, Sonoma, San Francisco, Bethesda, Maryland, Pebble Beach and Napa Valley. All campaigns have required a deep understanding of the areas primary, secondary and tertiary markets. Solid creative and a great product are critical to the success of Destination Marketing.
The agency has a deep history and understanding of the importance of sales and the need for marketing to drive it. We attempt to tie all outcomes into sales and often consult clients and their staffs on potential strategic partnerships and prospects.
We will often handle basic Public Relations needs. In many cases we work hand in hand with an existing PR Firm to maximize their effectiveness and eliminate any duplication of services.